Why Using Sustainable Packaging is a Good Business Choice
The importance of saving the planet is now an unavoidable issue for most of us, and there is increasing pressure on businesses to pay more than just lip service to their green credentials.
One way that many businesses can now make a change for the better is through a move towards sustainable packing to make what we use better for the environment and less wasteful and increase the number of people who sit up and take notice of your brand.
With 30% of all waste stemming from packaging alone, it is becoming clear that more businesses need to think about employing eco-friendly options that are not going to finish up in landfill.
Using sustainable and biodegradable packaging opens your products up to the increasing amounts of people who care about what they are buying or receiving without cutting out those who are yet to join the green revolution. This maximises your market potential, which can only ever be a good thing for your brand and your profits.
Plant-based products which decompose, sustainable sources and recycled materials all paly a part in reducing the carbon footprint of your business and that of your customers. Unlike many other things, making these decisions for your business is not a fad; instead, it shows you are looking into a future where this is commonplace and keeps your business ahead of the curve.
You only need to blink, and Christmas seems to be upon us again, and with it comes the reams of unnecessary packaging. One of the worst culprits is the advent calendars that we buy for both children and adults that are filled to the brim with plastic and other difficult to recycle materials.
One business in particular who are very familiar with this issue are Distinctive Confectionery, who have recognised the growing trend of eco-friendly products and have incorporated sustainable advent calendars into their product range, as a way for businesses to be greener whilst continuing to attract the growing number of people who want to make more conscious choices.
Plus, just because they’re better for our planet, doesn’t mean the quality of the product has to be compromised. These still contain the delicious chocolates that we have come to expect, but all within plastic-free packaging and a reduced number of materials.
Sustainable packaging once conjured up images of rough cardboard and flimsy boxes, but these days it has developed to such an extent that it is now versatile and flexible, making it suitable for just about any product. It will play a huge part in your brand image as customers and other businesses start to actively look for more environmentally aware suppliers.
By switching to sustainable packaging, you can also reduce the shipping costs of your raw materials making sure your bottom line starts to look healthy along with the planet.
Choosing to make use of sustainable packaging isn’t just the ethical thing to do, it also makes good business sense when it comes to marketing your products towards an audience with a social conscience that is far greater than ever before. It is a move which supports the planet and gives a positive perception of your brand, which will only ever help to drive up sales.