What Makes The Tesla Model 3 So Appealing?

published Feb 19, 2021
1 min read

Tesla Model 3

The Tesla Model 3 has caught the attention of the UK public in a big way. The carmaker’s smallest model made its way onto the best-seller list – a first for an electric car.

The world-famous car has been pleasing driving enthusiasts for a while now. Beyond the initial appeal of its electric, environmentally friendly functioning, there are a few other qualities that truly make it stand out in the market. But what are these attributes that have gotten everybody talking for so long?

Value for Money

A perfectly fine car that’s cost-effective will always drive doughnuts around the overpriced. The key difference when it comes to Tesla though is that, while their vehicles aren’t always affordable, the value for money is absolutely there.

In 2016, the Tesla Model 3 was firstly pitched as an ‘affordable electric car’, showing that cost-effectiveness was the first obstacle to tackle first. The goal has always been to make the vehicle accessible to as many people as possible, opening the floor for significant change in how people interact with their cars.

To make such an ambitious project affordable is a mammoth task indeed, one that hasn’t been quite achieved just yet, but is ever the aim. Considering all the state-of-the-art features drivers will experience in the vehicle, though, the value for money with the Tesla Model 3 is incomparable to anything else on the market.

State-of-the-Art Features

Of course, good car salesmanship is about more than prices. They’re about spinning a story of all the latest and greatest features that the vehicle enjoys.

As part of their offering on Tesla Model 3 leasing, Vantage Leasing also take the time to list all the stunning features the vehicle is imbued with. Safety features like front-facing radars get a mention, in addition to forward-facing cameras, ultrasonic sensors, assisted parking, 15-inch touchscreen displays. The emphasis on tech is appealing, meaning that drivers aren’t just getting an electric car – they’re securing a futuristic experience.

Cars are often symbolic of their time, but the Tesla Model 3 breaks convention with a design that will stay relevant for years to come. One would have a hard time thinking of how the experience could be bettered in any way. In many senses, the vehicle is a technological marvel, and it’s not only the average driver who has noticed that fact.

Award Prestige

Awards a sure-fire sign of quality, and the Tesla Model 3 has proven that fact more than once.

The Tesla Model 3 won four prestigious prizes at the car industry awards of 2019, which cemented its reputation as a pioneering vehicle. These wins can achieve great things in the way of public awareness and consumer confidence for years at a time, legitimising the car as worthy of people’s time and money. Prestige can play a huge role in powering the appeal of a product, often cited in marketing adverts or word-of-mouth recommendations.

Ultimately, awards solidify a positive reputation, and that works wonders for business. If the Tesla Model 3 is good enough for the experts at the head of the industry, then it should surely be more than good enough for consumers. That’s the lesson most people will take away from these types of events.